Attention & AI: An Expert Session with Dr. John Hawkins

Attention & AI: An Expert Session with Dr. John Hawkins

Some of the best conversations in our community keep circling back to the same question: with so much noise in modern marketing, what actually earns people's attention — and what role does AI play in it?

This month, we're pleased to welcome someone who has spent years researching exactly that. Join us on Monday, August 17 for an expert session with Dr. John Hawkins: "Attention & AI: What Actually Drives Marketing Performance?"

Dr. Hawkins is the Chief AI Officer at Intersect AI and director of AI research at the Pingla Institute, with published research spanning machine learning, consumer attention measurement, and eye-tracking studies on digital media.

He'll walk us through what the science says about attention — and what it means for how we build campaigns, creative, and marketing systems.

Date: Monday, August 17 · 7:00–9:00 PM

Venue: Rodeo Mex-Tex Grill & Tap House, Bangkok

Seats are limited, so grab your spot early.

Whether you're already deep into AI or simply curious about what drives performance, there's always a seat at the table for curious minds.

About The MarTech Collective

The MarTech Collective is a Bangkok-based community of 700+ marketers, technologists, and founders from 25+ countries, built around real connections, bold ideas, and conversations that lead to growth.

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