GTM Roundtable Series: AI x Paid Media

GTM Roundtable: AI x Paid Media

AI is changing how GTM teams approach paid media—from campaign creation and audience targeting to optimization, experimentation, and measurement. The teams building an edge are finding new ways to use AI to move faster, test more effectively, and get more signal from every marketing dollar.

Join a small group of Unusual Ventures portfolio founders for an invite-only roundtable on how companies are applying AI across their paid media strategies and building more efficient, scalable growth engines.

We'll discuss:

How AI is transforming paid media workflows and campaign execution

Using AI to improve creative development, testing, and iteration

Finding better audience signals and improving targeting

Building systems to measure performance and optimize spend

Practical tools, experiments, and lessons learned from running AI-enabled paid programs

What makes this roundtable different:

Exclusive for Unusual Ventures portfolio founders

Limited to 8–12 attendees to enable meaningful peer discussion

60-minute interactive session

No slides

No pitching

Chatham House Rule to encourage open, honest conversation

Focused on actionable tactics over thought leadership

This is a peer discussion designed for founders to share real experiments, workflows, and insights on building modern GTM engines with AI.

Moderated by Jared Waxman, Operating Partner at Unusual Ventures

Thursday, October 15, 2026

10:00–11:00 AM PT

Zoom