Turning Customer Data into Profitable Omni-Channel Growth

In partnership with Lexer, Blue Sense Digital is hosting an exclusive session for scaling omni-channel brands on how to turn customer data into strategic, profitable action.

From Data to Decisions: Turning Customer Data Into Profitable Omni-Channel Growth will unpack what the most advanced 8–9-figure retailers are doing to connect customer insights with day-to-day marketing execution — and why brands who bridge this gap are pulling away from the pack.

Across this session, we’ll break down:

The data that actually moves the needle for acquisition, retention, and merchandising performance.

How leading brands integrate CDPs with paid media, and what “good” looks like when joining data with Meta, Google, and broader growth systems.

Real commercial examples of how data-driven decisions have reshaped creative, targeting, forecasting, and profitability across channels.

Designed for omni-channel operators who want deeper clarity, tighter decision-making, and stronger ROI — without drowning in dashboards.

We’ll also be joined by two leaders from some of Australia’s highest-performing omni-channel retailers:

Bronte Howard — Head of Channel Marketing, DECJUBA

Rachel Tigel — Head of Digital & Customer, Blue Illusion

Both will participate in an open Q&A, offering practical, operator-level insights into how sophisticated retailers turn data into growth.