Solving Business Problems with SEO Knowledge - Noah Learner Presenting

Event: Solving Real Business Problems with SEO Knowledge Every tool you buy is someone else's guess at what you need. Noah has spent the last year using his deep SEO domain expertise to build tools and platforms that solve real business problems, shipping at the pace of a five to twenty person team with no dev team behind him. In this talk, Noah will walk through the product thinking behind what he's built, the lessons learned from expensive mistakes along the way, and how SEOs can leverage what they already know to build solutions their teams and clients will actually use. This isn't about the code. It's about recognizing that SEOs have a unique understanding of search data, user behavior, and content lifecycles that no one else in the building has, and putting that knowledge to work in new ways. If you've been wondering how to turn your SEO expertise into something bigger than rankings and traffic reports, this talk is for you. Speaker: Noah Learner Noah Learner is the Director of Innovation at Sterling Sky and the Founder of The SEO Community, one of the most active communities of working SEO professionals with over 4,600 members. He builds the SEO tools and automations that power Sterling Sky's agency operations, including data pipelines, reporting systems, and a search revenue platform called SEOLoop. Noah is a frequent conference speaker, having presented at MozCon, SEO Week, BrightonSEO, Tech SEO Connect, and SearchLove. Venue: Avalara Durham Office The Avalara office in downtown Durham overlooks Durham Bulls Athletic Park, and there is a Durham Bulls game the evening of the event. The event will be held in the entertainment area of the office, which includes bleacher seating, a lounge area, and a Tiki hut bar with views of the ballpark. For parking, the nearby East Deck and Justice Deck are the closest parking decks to the office. Evening parking is paid. The Durham Bulls game may affect parking availability, please plan accordingly. Thank you to the team at Avalara and to Brian Crouch for hosting us in their incredible space. Schedule: 6:00pm - doors open, drinks, mingling, networking 6:30pm - presentation, q&a 7:15pm - drinks, mingling, networking 8:00pm - doors close