Enterprise AI GTM Playbook | Arkam Ventures

Enterprise AI GTM Playbook

GTM for a market that doesn't exist yet

Arkam Terrace Series | Enterprise GTM Edition

Every GTM playbook you've read was written for a market that already existed. Someone had a budget line, a job title, a comparison spreadsheet. Enterprise AI has none of that. Your buyer doesn't know they're a buyer yet. The category you're selling into is being defined in real time, often by your own sales calls.

So how do you sell something nobody has bought before?

Two operators who've done exactly that are coming to the Arkam terrace to break it down:

Vrushank Vyas led GTM at Portkey through its 0 to 1 journey, taking an open source AI gateway to the control plane running production AI traffic for enterprises worldwide. He's lived the reality of selling infrastructure for a stack that was being invented as he sold it.

Siddharth Tripathi is Co-founder and CEO of Ringg AI (Forbes 30 Under 30 Asia), where AI voice agents now handle over 1.5 million enterprise conversations a month across 18 languages. He's cracked scaled enterprise deployments in a category most CIOs couldn't name two years ago.

What we'll get into:

Creating urgency when there's no RFP, no budget line, and no competitor to displace

Founder-led sales vs hiring GTM early: what actually worked, what burned time

Pricing when the customer has no reference point

Landing the first enterprise logo vs making the tenth one repeatable

India-first vs global-first GTM for AI products

This one's for you if you're:

A founder selling AI to enterprises (or about to)

A GTM, sales, or growth operator at an AI-first company

An early team figuring out who your buyer even is

When: Monday, 27th July, 6:00 PM onwards

Where: Arkam Ventures office

Seats are limited to keep the conversation honest. Register below, and come with your hardest GTM question.