Masterclass with Kim Oguilve: PR for Early-Stage Companies

We're excited to continue our event series: Amela's Masterclasses 💡

Kim Oguilve is the Head of Marketing & Communications at Synergi and a marketing/comms leader with a decade of experience building brands across retail, AI & AR, energy, beauty, and design. Her specialty is global media relations and PR campaigns: and she's currently co-chairing an international comms network at ProCom, Finland's association of comms professionals.

PR is one of the most misunderstood functions for early-stage founders. Most founders either dismiss it as "for later," confuse it with marketing, or burn budget on the wrong agency at the wrong time. In this masterclass, Kim cuts through the confusion and gives founders a clear, practical playbook for PR at the early stage.

This is your chance to:

Learn the real difference between PR and marketing: and why most founders confuse them

Understand when you actually need PR (and when it's a distraction)

See how small companies earn meaningful media coverage: and how long it really takes

Decide between in-house, freelance, and agency PR support at different stages

Get an honest read on where AI can realistically help the PR process: and where it can't

Bring your questions. This one's tactical and built for founders thinking about PR right now, or trying to figure out if they should be.