Panel: How to use Events as a GTM Channel

Panel: How to use Events as a GTM Channel

Tired of not seeing responses to your outreach?

In a world drowning in cold email and AI-generated outreach, the in-person room has quietly become one of the highest-converting GTM channels there is. But "host an event" and "build a pipeline from events" are two very different skills. This panel digs into the second one — with operators who actually turn rooms into revenue.

Bring your questions — the back half of the session is open to the floor.

The panel

A 30-minute moderated discussion followed by 15 minutes of live audience Q&A.

Featured panelists:

Peter Chee — Co-Founder Minim Zero, Founder & CEO thinkspace

Jake Laes — Executive Director, AI Tinkerers

Ben Parish — VP Startup Banking at SVB

Pablo Casilimas — Managing Partner at OneSixOne Ventures

Molly Klein - CEO of Perk Events | Marketing & Event Strategist | Championing Women Founders

What we'll get into

Why events are working again when other channels are saturated

Turning a room into pipeline — the follow-up that actually converts

Small curated dinners vs. big splashy events: what to run and when

How to measure ROI on something that doesn't fit neatly in a dashboard

Agenda:

2:30 PM : Events as a GTM Channel

3:15 PM : Happy Hour & Networking

Event ends at 4:30

“Brought to you in partnership with Every….“ — an all-in-one agentic back office solution for finance and HR. Everything you need to run your company, all in one place to launch, operate, and scale — banking, payroll, benefits, taxes and compliance. https://every.io

“VC Partner:”

Come Build a Unicorn. 🦄

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See all GTM Day events → https://luma.com/skillsheet