/vibemarketing - How AI is Rewiring Growth

AI is restructuring marketing from the ground up - not just the tools, but the strategies, the team structures, and the fundamentals of how growth works. The discipline is being reshaped in real time, and the pace isn't slowing down.

/vibemarketing is a curated community for senior marketing and growth operators navigating this shift together. After a successful launch in Berlin, we're bringing the format to Munich for the first time, in collaboration with UnternehmerTUM.

What you can expect

AI growth insights you can use the next morning - specific AI-driven approaches to acquisition, lifecycle, content, and more, shown by operators who actually run them

A clearer map of where the stack is heading - which parts of growth AI is rebuilding now and where to place your bets in 2026+

A read on what advanced peers are really doing - the unfiltered version, including what's working and what broke

The right room - a small, curated group of practitioners solving the same problems, and the conversations that only happen in person

The full agenda and speakers will be shared closer to the event. Expect lightning talks and discussions on agentic workflows, AI-powered acquisition and lifecycle, and how marketing teams are restructuring around AI.

Format

6:00 PM - Doors open

6:45 PM - Welcome & context setting

7:00 PM - Lightning talks + Q&A

8:00 PM - Open networking, drinks & snacks

9:30 PM - Wrap

Who should come

Marketing leaders and CMOs at corporates, Mittelstand, family businesses and growth-stage companies

Senior GTM and growth operators rethinking acquisition and lifecycle marketing in 2026

Innovation and digital leads inside larger organizations navigating AI-driven transformation

Founders and operators building the AI generation of the marketing stack

Attendance is curated - every request to join is reviewed. We keep the room intentionally focused so the conversations are actually worth having. If that sounds like the right use of your evening, request your spot.

In collaboration with UnternehmerTUM

We're proud to partner with UnternehmerTUM for the Munich edition. Their network of founders, operators, and innovation leaders across Germany's most ambitious companies is exactly who this conversation is for.

Presenting Partner: Zelara AI

Zelara is building what lifecycle marketing looks like in the AI era - a platform that closes the loop between campaign execution and performance automatically. Campaigns that learn, adapt, and improve with every send, without manual iteration cycles. At the event, the Zelara team will share what AI-native lifecycle marketing looks like in practice - and where the discipline is heading.